Nov
29th
Stated below is the Anatomy of A Sales Letter and the 15 steps to follow according to Matt Bacak.
1. The Headline
2. The Sub Headline
3. The Salutation (best to use: Dear Friend)
4. The Opening Paragraph
5. Credibility
6. Testimonials
7. Bullets
8. More Testimonials
9. Add Free Bonuses
10. Money Back Guarantee (Tell them not to worry because they are not taking the risks, YOU are)
11. The Price (Before stating the price, tell them what they are getting)
12. Payment information
13. A Warning (Tell them what will happen if they don’t take action)
14. The Close (Tell them EXACTLY what you want them to do)
15. The Post Script i.e. The P.S.
